SHIPPEDAtet Auto
Electric car brand
I was the design lead for the ATET AUTO official website, enhancing user experience for the electric vehicle industry.
Product
Atet Auto
Skills
- User Research
- Quality Assurance
- Interaction Design
- UI/UX Design
My role
Senior UI/UX Designer
Timeline
Q4 2023
What's Atet Auto?
A electric car brand owned by WM Motor Technology
ATET AUTO (WM Motor Technology) is an emerging leader in the electric vehicle industry. With a focus on North America, ATET AUTO required a new digital experience to reflect its innovative approach and commitment to sustainable mobility. We worked with ATET AUTO to create a modern, forward-thinking website that showcases their leadership in the EV industry and highlights the cutting-edge products they offer.
Challenge
ATET AUTO (WM Motor Technology) is an emerging leader in the electric vehicle industry. With a focus on North America, ATET AUTO required a new digital experience to reflect its innovative approach and commitment to sustainable mobility. We worked with ATET AUTO to create a modern, forward-thinking website that showcases their leadership in the EV industry and highlights the cutting-edge products they offer.
Repositioning a
Global Brand
As the design team lead at dmsolving, I worked closely with ATET AUTO's stakeholders to explore innovative strategies for expanding their digital brand, aligning with their new market positioning. I developed tailored digital design foundations and a flexible component library based on the brand guidelines. This groundwork led to a new information architecture, UX, and interface design system that brought the brand to life while ensuring adaptability for future growth.
Building a Brand Through UX
The majority of ATET AUTO customers begin their purchase journey online. With ATET AUTO's commitment to customer experience, it was crucial to offer a uniquely compelling way to explore and personalize their products. Leveraging our design thinking process, dmsolving collaborated with ATET AUTO stakeholders to ideate and define detailed customer journeys, leading to the creation of a refined experience optimized for conversion.
USER INTERFACE CONCEPTS EXPLORED WITH INTERACTION DESIGN
Atet Auto Website
Client Success
The new Atet Auto site has proven to be an intuitive, high-performing, and optimized web experience that "showcases the bold new direction to a new generation of Atet Auto enthusiasts" (Atet Auto Digital Marketing). Since the launch of the new site, Atet Auto has seen a significant impact on brand equity, customer engagement, and lead capture.
