shippedPlush Up
VR game Website
I led the design of the Plush Up website, a dynamic and feature-rich platform that enhances user engagement and retention through a captivating, user-friendly interface.
Product
Plush Up
Skills
- Consistency
- Visual Identity Development
- Interactive prototyping
- User research & testing
My role
Senior UI/UX Designer
Timeline
Q32023 - Now
Problem
The arcade game market is highly competitive, with users often disengaging due to a lack of return incentives. Plush Up faced challenges in retaining players and maintaining engagement, struggling with player loyalty and brand visibility without a structured reward system or strong digital presence to support advertising and promotion efforts.Recognizing this, we saw an opportunity to boost user retention through gamified features and stronger brand outreach,creating a more engaging user experience.
Solution
A dynamic video game website inspired by the aesthetics of neo-futurism and cyberpunk. Designed the Plush Up website, which features the game and a daily sign-in rewards system to boost user retention, contributing to an increase of over 500 game downloads. In this project, We used Figma and Adobe Illustrator to create unique, striking visuals that emphasize the energy and immersion of the gaming world.
Style Guide
Daily Check-In
The introduction of the daily check-in feature significantly enhanced player engagement, resulting in an 18% increase in daily active users. This gamified approach not only incentivized users to return regularly but also contributed to fostering long-term player loyalty and overall game retention.
Player
Leaderboard
The Player Leaderboard significantly boosted player engagement by adding a competitive element to the game. Players can see their rankings within the community, motivating them to improve their performance and climb the leaderboard. This feature fosters healthy competition, driving users to return frequently and stay engaged, while also contributing to long-term player loyalty and retention.
Full Preview
The landing page was designed with responsive features to ensure optimal performance across all devices, primarily serving as an advertisement to promote the game and attract new users.
